Saturday, August 22, 2009

The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors

The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors
by Chris Barton
Charlesbridge unpaged

Brothers Joe and Bob Switzer were quite different. Bob was a hard worker and planner who wanted to grow up to be a doctor. Joe dreamed of making his fortune in show business and loved magic tricks and problem-solving. When an accident left Bob recovering in the dark basement, the brothers began experimenting with ultraviolet light and flourescent paints. Togther they stumbled on a formula for colors that glows with an extra-special intensity-Day-Glo colors.

2 comments:

Jen said...

This book had a distinctly neon, retro feel. I like the way it is acknowledged that neither brother lived their dream exactly the way they expected to, but still found success and joy in bright shiny ways.

Mandy said...

Good points, Jen. I also appreciate that the author really focuses on the brothers' discoveries without delving too much into their personal lives. This is a good example of a somewhat uninteresting topic being presented with a lot of kid appeal.